Supercute.ca blazes passed 10,000+ pageviews a month
April 18, 2009 by vongsundara
When I relaunched supercute.ca at the start of November 2008, I was mainly hoping to recapture some of my past readership. The original version of supercute.ca launched at the start of my comedy career back in 2006 and became a fairly popular blog among the stand-up comedy community. In fact, it became maybe a little too popular, as I didn’t realize that there were some industry professionals reading my intimate thoughts, leading me into some hot water, but that’s a story for another day.
I cooled off on supercute.ca for a while due to expenses, as maintaining a website cost a lot more back in the day, averaging around $50 a month, whereas now I pay closer to $5 a month and am paid off for the entire year already. To combat this, I went with some free services, which ended up being a disastrous decision. My readership went down from 3000 views to almost zero. I ended up lacking motivation in updating the website since there was no one reading it.
Zoom a few years into the future and now I’m newly moved to Toronto in October 2008 and have re-dedicated myself to my comedy career. I ended up taking almost an entire week off to learn the ins and outs of website design, seeing as my original training came five years earlier. My readership definitely went up, but it was difficult convincing my past readers to come back and trust that my website wouldn’t just disappear again.
During this time, I pushed hard on marketing with Facebook, MySpace and Twitter. Using paid advertising is always a recipe for long-term disaster, as you should never have to pay for traffic, but I must admit that especially the Facebook advertising worked really well for me. Being able to target people who specifically marked down stand-up comedy as one of their hobbies allowed me to gain a bunch of new fans. The best part was that the advertising came free with my website hosting. During my advertising campaign, I averaged about 50 visits a day, which isn’t too bad at all. After the campaign ended, I went back to averaging around 20 visits a day.
In February 2009, I decided it was time to learn more about the ins and outs of search engine optimization. Strangely enough, I’ve ended up spending more time on optimizing my website for search engines than I have actually building the website. I was lucky to have an account at lynda.com from my dayjob, and I went through their entire video series. Luckily, I had enough vacation time left and took an entire week off to learn some more.
There were a bunch of techniques that I tried to implement, but I honestly have to say that almost none of them worked. I think the main component that helped me out was to actually put focus on optimizing for search engines. The tips themselves didn’t really help me out, and I was frustrated for a while. I built landing pages, submitted to directories, basically everything they asked. Being a little bit removed, I now realize that most of these suggestions will help me in the long term but not so much in the short term.
I finally had an ah-ha moment after writing an article about Charice Pempengco. In fact, it’s still my most popular article with over 30 comments. It’s the first article I wrote that really gained traction among other bloggers and message boards.
What I realized was most important was to write articles that I was passionate about because quality wins out at the end. For all the tips and tricks I learned, the one that actually worked was to write an article that I was passionate about. I actually was so enamored with Charice that I wrote the article without getting any sleep and went straight to work the next day.
Since the Charice article, I’ve learned to write more and more about subjects that I’m really passionate about. My series on America’s Next Top Model and American Idol have been huge successes for me, as I’m really passionate about photography and singing.
I still can’t believe that I’ve not only passed 10,000 pageviews a month but have now also passed 11,000+ pageviews. Hopefully the lessons I’ve learned will help others learn more about how to be successful in the onilne world.
There is definitely more for me learn in terms of online metrics, as pageviews aren’t the be-all end-all of statistics. My bounce rate seems awfully high at nearly 80 per cent, though my pages per visit and time spent have both increased dramatically in the right direction lately. I’m also starting to get more and more comments on each of my articles, so that’s always a nice sign of reader loyalty.
- More to learn about web design since re-launching my website
- Supercute.ca finally back on first page of Google results for “Canadian comedian”
- Facebook to fame, how free ads have resulted in good traffic
- Itsy Bitsy Spider similar to how my website has fallen
- My first new stand-up comedy routine in six months almost ready
- Done . . . for now, except that web design is never done
- I hope I never suffer through writer’s block, please please please
- Dangers and rewards of taking a break from Toronto comedy shows
- 25 Things About Vong Sundara, Facebook’s Cool New Viral Sensation
- Learning through videogames can be effective if done right